What Do You Check First: Email or Facebook?

28 06 2010
By Jolie O’Dellmashable.com

Where you start your digital day says a lot about you, according to a new study from ExactTarget, and email and social media marketing company.

If you check email first, the company said, you tend to be more task-oriented and only interact with brands online when you need something, such as researching a deal, getting information about promotions or finding new product information.

However, if start your day with a visit to Facebook, you might welcome “extracurricular” content from brands, such as interaction and entertainment that isn’t directly related to a purchase or business transaction.

That’s not all the study explored:

  • More than 50% of U.S. online consumers check their email before visiting other websites when they start the day.
  • Facebook is the first destination for 11% of U.S. online consumers.
  • Of daily Facebook users, 69% “like” at least one company or brand.
  • 68% of daily Twitter users follow at least one brand on the service.
  • 43% of all American Internet users are either fans or followers of at least one brand on Twitter or Facebook.
  • Here are the coffee-and-bagels versions of the findings (click for full-size images):

    So, which kind of Internet (Internet) user are you: The kind who prefers email and just-the-facts interactions with companies, or the social media-happy brand fan? Or do you find yourself somewhere in between?


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