If you check email first, the company said, you tend to be more task-oriented and only interact with brands online when you need something, such as researching a deal, getting information about promotions or finding new product information.
However, if start your day with a visit to Facebook, you might welcome “extracurricular” content from brands, such as interaction and entertainment that isn’t directly related to a purchase or business transaction.
That’s not all the study explored:
- More than 50% of U.S. online consumers check their email before visiting other websites when they start the day.
- Facebook is the first destination for 11% of U.S. online consumers.
- Of daily Facebook users, 69% “like” at least one company or brand.
- 68% of daily Twitter users follow at least one brand on the service.
- 43% of all American Internet users are either fans or followers of at least one brand on Twitter or Facebook.
Here are the coffee-and-bagels versions of the findings (click for full-size images):
So, which kind of Internet () user are you: The kind who prefers email and just-the-facts interactions with companies, or the social media-happy brand fan? Or do you find yourself somewhere in between?