Alice in Wonderland Live Stream Attracts 400,000 Viewers

4 03 2010
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Alice in Wonderland isn’t as popular as a Tiger Woods confession, it seems. MySpace hosted a live stream for the movie last night, with streaming video partner Ustream counting almost 400,000 views over the evening.

Those are strong numbers … if it weren’t for the easy comparable of Tiger Wood’s live stream, which earlier that day attracted 638,000 views over its 15 minute run.

The “ultimate fan event” is the latest in a series of star-studded broadcasts hosted by MySpace (MySpace) — previous live streams included Avatar and New Moon events, plus a live stream from the GRAMMYs red carpet. It’s also the latest to be organized via RSVPs submitted to Social Plan, an events app within MySpace.

The strategy is clear: MySpace is trying to carve out a niche as a hub for music and entertainment, as its rival Facebook (Facebook) has long since stolen the social networking crown.


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